Hook & Hollow wins the Pune regional round of UMM Circuit

The regional rounds of UMM Circuit kicked off in Pune at Pune Central. The venue was packed with enthusiastic faces swaying to the beats of the tracks played by the selected DJ’s in Pune along with a foot-tapping performance by DJ Skip. Julia Bliss was the jury for the night.

Over 300 aspiring DJs from Delhi uploaded their mixes online. Our renowned mentors Nawed Khan, Clement D’Souza, Julia Bliss, DJ Skip, DJ Mash, DJ Ivan and Tuhin Mehta closely worked with the DJ’s on their mixes.  The four DJ’s got selected through a combination of a panel of music experts and accumulated votes in each city and went head to head at the Pune Regional Round of UMM Circuit.

The regional rounds in Mumbai, Ahmedabad and Delhi have already culminated. After Pune, the regional round in Bangalore is on October 14. The hunt will culminate in the finale on 16th October at Sky Deck, VR Mall, Bangalore which will feature Dutch EDM artist Sick Individuals.

Commenting on the initiative, CEO Rachna Agarwal said, “The core of UMM is to reach out to our customers through fashion and music which we believe is a powerful weapon of expression. We are excited to launch UMM Circuit as a platform where talented DJs can make a career out of their passion. We have already received over 300 entries and we have got an overwhelming response. The mentors have closely observed the work of all the aspiring DJ’s and are impressed with the talent they have seen. We look forward to giving EDM fans many more rocking events”

Staying true to the brand’s ethos of promoting music through fashion, the popular Italian brand UMM (Underground Music Movement) from the house of Future Lifestyle Fashion, brings to India an exciting multi-city DJ hunt called theUMM Circuit. Having a deep symbolic connection to music lifestyle, it has successfully been the most innovative Italian discographic fashion brand.

Over the years, the underground music platform has taken under its wings musical genres that were not considered to be too mainstream. This movement gave birth to a new set of music lovers who found themselves to be different with unique identities. UMM, as a brand too identifies with these individuals and styles them with their underground inspired collections.

UMM has the vision to identify India’s Next gen EDM artists by elevating the category of underground music and promoting its cool and quirky quotient through UMM Circuit.

The Circuit goes from city to city picking out the best in EDM talent based on mixes uploaded. These participants will get an opportunity to get mentored by the most renowned Indian DJ’s like – Nawed Khan, Clement D’Souza, Julia Bliss, DJ Skip, DJ Mash, DJ Ivan and Tuhin Mehta. The mentors will closely work with the DJs and help them improvise on their current skill sets.

UMM Circuit will also aim to add to the boom in India’s music industry by promoting the Undergound music category further.

The finale winner gets the opportunity to get signed and managed by Submerge for one year and also get sponsored for a Pro DJ Course and win a Pro DJ Gear from Pioneer. The winners of each of the regional rounds will get some noteworthy giveaways worth Rs. 5000 and get the chance to open for Sick Individuals in the finale. The runner ups also win the Pro DJ Gear and the Pro DJ Course. Others, get amazing giveaways worth Rs. 10000 each.

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