Mercedes-Benz drives Luxe Drive to the ‘Cultural Capital of Maharashtra – Pune’

After mesmerizing patrons in ten cities in the country in 2016, Luxe Drive, a unique customer engagement programme by Mercedes-Benz will be held in Pune on 26th-27th November. Famously known as the ‘Oxford of the East’, Pune is one of the fastest growing cities in India, it boasts of a young population hired in the fields of IT and automotive. Luxe Drive is based on the three pillars of Adrenaline, Gourmet and Design. The event will display a range of Mercedes-Benz cars where people will get a chance to experience it on a specially designed track. This year, Mercedes-Benz has associated itself with the quintessentially stylish Gauri Khan whose exclusive collection of home décor named, ‘Gauri Khan Designs’ will be on display at the event. Cooking aficionado, Maria Goretti who has her own YouTube channel dedicated to cooking called, “The Maria Goretti Corner” will grace the event.Order of the Star of Italian Solidarity award winner, Chef Ritu Dalmia has also been associated with the Luxe Drive event.

The programme is designed in such a manner that people of all age groups can equally enjoy it. It is a well-thought and well-designed event which seamlessly combines luxury with technology.

Luxe Drive will also facilitate a complementary car evaluation and provide patrons an opportunity to pick up exclusive Mercedes-Benz merchandise at the venue. A brand new line, ‘Motorsports Edition’ will be presented, that comprises exclusive Mercedes-Benz merchandise inspired by our renowned F1 team and performance brand AMG for the brand loyalists.Luxe Drive also offers a fantastic time to the tiny toddlers present at the exclusive designated ‘play zone’, while the adults indulge in an exquisite show of luxury. Check-out the schedule that promises a luxurious experience to all brand loyalists.

Key Highlights:

The event comprises of three pillars:

  1. Gourmet:Mercedes-Benz has tied up with Ritu Dalmia whose culinary specialities will be served to the patrons
  2. Design:Gauri Khan Designs is the official design partner for the event.‘Gauri Khan Designs’, an attractive label of creative home decor will be showcased for those who love fashion intricacies
  • Adrenaline: Mercedes-Benz has divided the product experience into 5 zones bestowing the range of vehicles available for its guests to choose from. The car enthusiasts can witness the technical expertise and superior performance of Mercedes-Benz range of vehicles through a series of self-driving exercises on a specially designed test track. Managed by a team of expert drivers, various vehicle dynamics and features can also be experienced by participants in both off-road and on-road conditions

Other Highlights:

  • Merchandise Zone – A special zone for the sale of exclusive Mercedes-Benz merchandise
  • Kids Zone – Special games to engage the tiny toddlers while their parents get the feel of the Luxe Drive
  • MercedesTrophy Zone – Exclusive golf section that will highlight the popularity of the MercedesTrophy and educate patrons about the renowned golfing tournament
  • Vehicle Evaluation Counter – The pre-owned car sales team will conduct a free car evaluation for all the participants and will also provide an opportunity for special trade-in with personalized finance offers
  • Mercedes Benz Financial provides innovative and customer friendly finance solutions, focused at increasing sales of Mercedes-Benz cars. The aim is to identify the best ownership solution for our customers by offering differentiated products and services via leasing, financing & insurance. Association with events like Luxe Drive gives MB Financial a great opportunity to interact with customers & showcase their offerings


Date: 26thand 27th November, 2016



Laxmi Lawns, 133, Magarpatta, next to Magarpatta city, Hadapsar, Pune 411013




11:00 a.m. to 6 p.m.

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