Drinking more and paying less is the ultimate way to have fun in town and everybody agreed with us. BAR BAR hit the streets of Pune, making people aware of India’s first bar with wholesale pricing while giving away BAR BAR t-shirts and caps!
BAR BAR engaged with millennials and young professionals at different corporate houses about BarBar and its unique concept of ‘Drink More, Pay Less’ through Audio Visual, interactions and leaflet distribution. The set up was designed to be an open newspaper and with an embedded Television set which resulted into moving images to appear inside the open newspaper. The design garnered not only eyeballs but also curiosity which made more audiences to reach out. Concept related games were played and the winners were given quirky BAR BAR T-shirts and caps.
A few IT Parks where this engagement took place were, CommerZone, Mantri, Cerebrus and Weikfield.
A unique guerrilla marketing that captured the attention of Punekars. Promoters with moving billboards engaged with people on busy streets of Koregaon Park, Kalyani Nagar, Kharadi and Viman Nagar and informed patrons about BAR BAR’s concept. The backlit billboards were easily spotted by people from far generating curiosity and turning them into potential customers.
BAR BAR branded backlit tricyles were spotted in the city engaging with people and spreading awareness about BAR BAR. The tricycle garnered attention from onlookers resulting in queries about the brand, concept etc. The tricyle was spotted in key areas like Koregaon Park, Kalyani Nagar, Kharadi and Viman Nagar.