Scent Sutra launched in Pune

A fragrance is a powerful medium to evoke myriad emotions and captureone’s imagination, a realm that can transcend the ordinary experiences of life. Scent Sutra, India’s first multi-brand retail store offering artistic perfumes,envisions to give expression to such encounters.

The year of 2013 was the defining moment for Neha Kedia & Vivek Chidambaram, Founders of Scent Sutra. They discovered their fascination for perfumes which later metamorphosed into a passionate entrepreneurial quest to demystify the world of perfumery.During their travels to France, they discovered a new movement of independent niche perfume brands that were growing popular across the globe.  The more they learnt and saw, the more fascinated they were by the subject. And the more discontent and disillusioned they became with the commoditized manner in which fragrances were retailed in India. This embarked them on a journey to explore the universe of perfumes; beginning with Grasse – The Mecca of perfumery to other perfume destinations across the world, meeting perfumers who are at the crest of artistic creations and sharing their passion to be a part of the new movement to revive the true art of perfumery.


Scent Sutra launched the first store in Pune supported by MIDAS. It is a window into the world of artistic perfumeryrepresenting brands that reflect exquisite craftsmanship, refined quality and creativeexcellence conjuring timeless memories. The store is designed by Kunaal Seolekar, Founder, Studio Haus, where to encapsulate the purpose of the brand, he envisioned a contemporary aesthetic with the use ofsubtle palette of materials and openness in the design. The in-store experience has been designed to help customers discover different olfactory families and our fragrance specialists help them choose the right fragrance depending on their tastes and preferences.

Kunaal Kyhaan Seolekar, Neha Kedia, Sheena Dabholkar, Manan Gandhi & Vivek Chidambaram
Kunal KyhaanSeolekar, Neha Kedia, Sheena Dabholkar, Manan Gandhi & Vivek Chidambaram

Scent Sutra’s endeavour is to build a contemporary olfactory culture in India by bringing finest avant-gardeproducts and experiences for fragrance connoisseurs. They are here to take you on a magicaljourney to discover rare fragrance brands curated fromacross the world and demystify the world of perfumery.

The fragrances are available exclusively at Scent Sutra store, ground floor, Nitesh Hub, Koregaon park, Pune.

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Uniting the art and fragrance worlds, and crafted in the purest fine perfumery tradition, the unique and exclusive collection of Dali Haute Parfumerie fragrances was destined to exist. It is inspired by the jewellery creations of Salvador Dali, which perfectly represent the genius of this extraordinary artist.

The exceptional bottles, designed with the same eye for luxury and excellence, showcase the divine senses. Figurative and expressive, they feature the quintessence of the artist’s spirit: a skilfully and freely interpreted tribute to an original piece of art.

Nose Alberto Morillas selected the rarest raw materials in Perfumery, like exceptional gems, to express precious scents reflecting the soul of Salvador Dali and his sumptuous and exceptional goldsmith work from the mid-20th century.

Becoming jewels in themselves, the bottles hint at the treasures they hold within and weave a bond between two forms of language: that of the perfumer and that of the artist, uniting smell, touch and sight, the senses of sensuality.

Five new fragrances continue the story of the great surrealist, inspired by his jewellery line. For the first five Eau de Parfum symbols were chosen which Dali appreciated and widely used: an eye (Regard Scintillant de Mille Beautes), butterfly (Voyage Onirique du Papillon de Vie), goblet (Calice de la seduction), hand (Melodie du Cvgne de la Main) and the clock (Fluidite du temps Imaginaire).


“I begin to make something but at a certain point, it starts making choices by itself. It is the process that interests and guides me. I like the feeling of losing control and I’m not the one making the choices. My involvement is to create something that is alive and will be able to say new things. I want my perfumes to have an intelligence of their own, not just be slaves to my meaning.” Alessandro Gualtieri, Nose, Nasomatto.

The Nasomatto collection is contemporary with each creation reflecting a unique story. The bottles come with artistic wooden caps. His perfumesreflect his eccentric personality and passion to create something new.



Founded 30 years ago to reflect the wonderful heritage and tradition of perfumery from the Sultanate of Oman, Amouage is an international luxury fragrance house that draws inspiration form cultures around the world. Devoted to creating finely blended perfumes with the highest quality of ingredients sourced from around the world, Amouage brings artistry to perfumery with an incomparable distinction. Original and evocative, Amouage perfumes are created by Christopher Chong, Creative Director, with internationally recognized perfumers in Paris and Grasse, in the South of France. At the heart of all Amouage creations is a signature accord that cultivates the ultimate luxury of being unique and distinctive.

Location:Ground floor, Nitesh Hub, Koregaon Park

Contact:+91 99303 53131

Timing: 11 am to 9 pm


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