Firefox Bikes and Adventures Beyond Barriers Foundation (ABBF) began the #EverydayAbility movement with an event that witnessed able-bodied individuals and Persons with Disabilities participating in rappelling and slacklining in Pune. The event was the first of many to come, and the organisers hope to set the tone for a fruitful collaboration to build an ecosystem grounded in the principles of dialogue, acceptance, and equality of all.
Curated by Firefox Bikes, in collaboration with ABBF, the movement strives to bring forth that ‘adventure is for all’. The collaboration is committed to dispelling misconceptions around Persons with Disabilities (PwDs), and aims to prove that disability is not an impediment to adventure. Through various events hosted in seven cities across India, the host organisations hope to facilitate both systemic and individual change – inclusive workspaces for PwDs while simultaneously fostering attitudinal change via conversations that shatter stereotypes.
“Firefox Bikes, as an organization aims at bringing adventure closer to urban Indian audiences in a simple yet effective and memorable way, using the platform to overturn subconscious negative beliefs about disability. It should come as no surprise then that the company’s CSR wing has chosen to commit to the goal of inclusive adventure” said Aditya Munjal, CEO of Firefox Bikes.
Established in 2014, ABBF is a non-profit organisation that hosts adaptive and inclusive adventure sports that cater to various disabilities alongside able-bodied individuals. The organisation has thus far impacted about 4000 PwDs as well as about 1.5 lakh able-bodied individuals. For the team, this collaboration is the start of an important social change. “If you want to see large-scale systemic change, it is imperative to have corporates and other large organisations buy into the cause. It paves the path and sends out a message, loud and clear. This role-modelling, this willingness to take a stand, is what acts as the true impetus to social change. We are very excited to see the partnership with Firefox unfold,” said Divyanshu Ganatra, Founder of ABBF.
This collaboration was facilitated by Volunteer4India, an online platform that seeks to create an ecosystem of co-working volunteers, corporates and educational institutions committed towards various social causes. With Firefox and ABBF, they seeked to facilitate long-term conversation between PwDs and able-bodied individuals through online platforms long after the end of the event.
Given the shared vision and unwavering commitment of all three organisations, this movement could spark larger social change, one that mainstreams conversations about disability and allows PwDs to truly partake of inclusive and accessible spaces.