Season 5 of the most sought after fashionable event of the year – Style Icon 2017 by Phoenix Markertcity Pune concluded with glitz and glamour, last evening. Noted personality HonorableMs. Amruta Fadnavis, Bollywood actresses Richa Chaddha and Mugdha Godse, Marathi actress PrajaktaaMali along with handsome and popular TV actor Vishal Singh encouraged the contestants and judged the grand finale event.
Rigorously trained and groomed for two months by fashion director Sandeep Dharma, catwalk curator Alesia Raut and various other experts from the world of fashion, 28 most stylish and chic contestants out of the 3000 entries for 2017 edition walked the runway with confidence and poise. These aspiring models were selected from across varied age groups (20-50 years) and professions.
After three sequences – Indian wear, Casual wear and Evening wear by three groups A, B and C to showcase each participant’s style and personal appeal and a Q&A session by our celebrity judges, best six (2 from each group) were bestowed with the Style Icon 2017 title. The winners and runners-up namely Zainab Ujjainwala, Saranjeet Singh, Sandhya Khaire, Shikhar Gupta, Nikhil Singh Thomar and Jatin Parmar received award prize worth Rs. 30,000/- and Rs. 10,000/- respectively from Phoenix Marketcity, Pune for shopping at the mall.
Speaking about the show, Rajiv Malla, Director, Phoenix Marketcity, Pune said “Great fashion never goes out of style. Punekars have a great sense of style, but lacked an apt platform of self-expression. This mega event provides a perfect avenue to just about anyone who has the desire, confidence, and aspiration, to take a shot at the coveted crown. Looking at the tremendous response we have been receiving over the past five editions including this one, we are certain that this is a much needed platform in the city for our aspiring fashionistas and we take pride that we have instituted this”.
Over the years, increasing number of retailers showing interest to associate with the event reiterates its success and growing acceptance. This year Phoenix Marketcity got big brands like H&M, ZARA, GAP, Lifestyle, Aeropostale, Diesel, Forever 21, Superdry, Marks & Spencer, Splash, GAS, Promod, Vero Moda, Only, Jack & Jones, Aldo, Steve Madden, Charles & Keith, Clavin Klein, Forever New, Balance by Rohit Bal, Satya Paul, Label by Ritu Kumar, Pantaloons, Trends, Park Avenue and Ethnicity as style & merchandise partner and MAC, Clinique, Sephora and Bobbi Brown for providing cosmetics for make-up.
Style Icon 2017 was in association with Channel Partner –True Sports, Event Partner – 16×64 Media, Entertainment Partner- Four Pillars Entertainment, Video and photography – Mangalyam Films and Grooming and training at Indian Television School of Performing Arts, Pune.