Once fondly known as the ‘Oxford of The East’, Pune is a city that effortlessly blends the old and the new and is often considered a laid-back, cooler (quite literally) counterpart to its more frenzied other, Mumbai. While this term references Pune’s reputation as a student favourite, the city weaves this thread of tradition and modernity seamlessly with its cultural heritage of old peths, forts, and monuments alongside college campuses, cutting chai & its famed airport in Viman Nagar. Incidentally, Viman Nagar is also where Social is about to land (Phoenix Market City to be precise) with India’s 19th and Pune’s very first encounter with work meets play.
Riyaaz Amlani, C.E.O. & MD Impresario Handmade Restaurants (parent company of Social) says, “Pune has been very kind to us over the years, and we are thrilled to bring the Social experience to this city with a renewed commitment to creating a hotbed of creativity and creating a space that thrives on synergy for young entrepreneurs and inspired minds. The energy here is palpable and as always we will continue to challenge norms across the board, including food and drinks.”
While it may be inside a sprawling mall, Pune’s very first Social is uniquely its own – right from the entrance itself which is designed to disorient you from the ordered cacophony of its mall location by leading you through a crate-lined tunnel reminiscent of the city’s old market lanes straight into a zone of hustle, bustle and good times!
The ode to Pune’s journey is further carried on by the interiors that immediately evoke the winding lanes of old Poona with its vintage black and white photo frames depicting the history of the local people in an unbroken timeline – with one wall bearing the red oil paint of the city’s post office, now little used but still well-loved; while postcards, old-school newspapers and pages picked from discarded school books further add to this overall sepia tinged afterglow.
The city’s burgeoning student population and its effect on the future of Pune can be seen via an amphitheatre which takes centre-stage, with a ‘कड़क’ neon signage serving as a backdrop, inspired no doubt by the campus love affair with cutting chai; while the community tables serve as another common space for people to combine work with networking, while the uniquely Social telephone booths bring about a welcome respite from all the action.
THE WORKSPACE has a trampoline? Yes, it does.
A suspended trampoline to help you zone out, work out of and host your brainstorming sessions promising a space that is buzzing with ideas, Viman Nagar Social has everything an office has and a lot more. In the last few years, Social has redefined cafe and co-working spaces by marrying the two together to create a path-breaking urban hangout that is now unparalleled in Bengaluru, Mumbai, Chandigarh and Delhi. Social stitches a maze of different environments, all of which seamlessly come together to create the iconic ‘work meets play’ concept that Social has become synonymous with. Co-working in Pune is a revolution of sorts aimed at promoting openness, accessibility, cross-pollination of ideas to give rise to an inspired community. Social is a concept; an initiative that provides a legit physical space for inspired minds to hang together, work together and obviously party together, and Pune is about to experience that first hand.
FOOD & DRINKS
Then of course, there’s the food. Social offers “fun-dining” comfort fare that is satisfying and wholesome with their own unique twists. Over one year of R&D has gone in to creating the menu and the results are delightfully left of normal. Everything is served with a generous helping of the unexpected. The menu delivers street food that is unpretentious and fun, presented in a quirky and unconventional style. It is about departures from routines and deviations from the norm. The menu at Viman Nagar Social combines ingredients, cultures and presentation styles from around the world to open up your taste horizons and let your mind make connections that you wouldn’t ordinarily make. Here’s where street food from the world gets as much spotlight as a gourmet meal. The menu also features some brand new additions such as the (dare to share) Pizza Menu boasting the sumptuously named 4 Cheese, Sausage Masala and Chicken Tikka & Cheddar pizza(s), alongside a delectable selection of all-star #munchies such as the Butter Garlic Chili Momo and the Mutton Seekh Kabab. What makes the food even more interesting is how it’s served – depending on what you order, it could arrive on enamel plates and even wooden spiked boards. Everything has a repurposed, DIY feel.
The drinks menu at times looks and feels like it’s something straight out of a science fiction laboratory as the cocktails are definitely the biggest draw at Social. The menu incorporates Social Signatures (our twist on classic cocktails) like Deconstructed Moscow Mule, Coke & Cane, Cosmo-Explosion, Thai Maalish amongst many others with intriguing names and promising zest. Social’s infamous and most loved #LLIIT’s (Longest Long Island Iced Tea) that are definite crowd pleasers are on the menu as well. The idea is to make drinking fun and Social again and be rest assured you will not be affected by the #damages.
The wait is over. Drop by to experience Pune’s newest, friendliest, neighbourhood bar, co-working space and restaurant to combine your work and play, all under one roof!
HOURS: 11:00 am to 12:30 am
Facebook: /SocialOffline | Instagram: @SocialOffline | Twitter: @SocialOffline
Address: T-02 & 03, 3rd Floor, Phoenix Marketcity, 207, Viman Nagar Road, Pune – 411014
Number: 02048611404/ 02048611405