It was business as usual at the Pune Airport on a chilled Sunday morning. Travellers arriving from various parts of the country was in for a pleasant surprise as Pune’s premiere shopping and lifestyle destination, Phoenix Marketcity Pune initiated a unique consumer engagement campaign. As part of 100-day long Phoenix Festival, Phoenix Marketcity Pune celebrated the new year by welcoming visitors and Punekars returning home with a new year gift boxes on the first Sunday of the year, January 6th.
While travellers were waiting for their language at the designated conveyor belt, they were surprised to see boxes full of gifts being rolled out. Soon the place was buzzing smiles and chit chat all around as passengers started picking up the gift boxes. People were seen unboxing the surprise gifts with full enthusiasm and clicking pictures with it. Soon the campaign went viral with people posting photographs, thank you messages across various social platforms with hashtag #TheGoodLifeMoment and #happynewyear2019. From the younger ones to the oldest, every passenger received their New Year gift. The videos and pictures have surfaced the internet with people thanking Phoenix market for such an amazing humility in the busiest atmosphere.
For the campaign Phoenix Marketcity, Pune tied up with 24 flights with 10 Spicejet and remaining 14 being mix of other airlines like Jet airways, Vistara, IndiGo. The activity went on for 18 hours with Phoenix Marketcity distributing more 4300 gifts amongst passengers.
Talking about this unique campaign Mr. Arun Arora, Centre Director, Phoenix Marketcity Pune said, “Phoenix Marketcity Pune is not just a shopping paradise but also an inspirational abode for the residents of Pune and around. The objective of this exclusive campaign was to engage directly with our loyal patrons making their new year more exciting and at the same time express our deepest gratitude for making us the best shopping, lifestyle and entertainment destination since inception. I wish everyone a fabulous new year 2019.”